Aaron Atencio

Aaron Atencio is a San Diego Realtor® and founder of TrulySD.com, a platform dedicated to helping people discover, understand, and navigate the San Diego real estate market. With a background in visual storytelling and design, Aaron brings a creative and strategic approach to marketing homes and guiding buyers through one of life’s most important decisions.

Before entering real estate, Aaron built a career in visual journalism and communications, working with major media organizations including The Boston Globe, Harvard Business Review, and most recently, The San Diego Union-Tribune. His work focused on transforming complex information into clear, engaging visual stories and impactful presentations. Today, he brings that same expertise to real estate, creating compelling property marketing, data-driven insights, and modern strategies designed to help listings stand out and connect with buyers.

“From the newsroom to the negotiating table—the same instinct for clear communication, applied to one of life's biggest decisions.”

Aaron works with buyers, sellers, and investors throughout San Diego County, providing local knowledge, clear guidance, and a relationship-focused approach to every transaction. His platform, TrulySD.com, combines real estate search tools, neighborhood insights, and market education to help clients make confident decisions.

He is a licensed Realtor® in California with LPT Realty, Inc., a Zillow Partner Agent, and a Realtor.com Concierge Agent, committed to delivering professional service, strong communication, and trusted guidance throughout the home buying and selling process.