
San Diego real estate news, market updates and neighborhood stories, from people who live here too.
Neighborhood guides
Market numbers, communities and the newest homes for sale in North County, Central San Diego, East County and South Bay.
Explore the guides ›Market updates, neighborhood guides and moving advice for San Diego.






About TrulySD Move
TrulySD started with a simple idea: San Diego real estate deserves better storytelling. We bring newsroom experience in visual communications and data journalism, from outlets like the Boston Globe and the San Diego Union-Tribune, to market information people can actually use.
Storytelling
Editorial-quality photography and design applied to San Diego homes and neighborhoods.
Reporting
Market numbers from the MLS and public sources, with the source and date included.
Privacy
If you reach out, your information goes only to Aaron and Lisette. No cold calls, no pressure.
Truthful reporting and guidance, even when it isn't the easy answer.
Doing what's right for you, even when no one is checking.
San Diego's market shifts constantly. We stay accurate through every cycle.
Building trust that lasts well beyond any single transaction.
“To look out for your best interest and provide honesty and transparency, guiding you through every step of your home journey.”Our mission
How we help
Free consultations, anywhere in San Diego County.
Buy
Custom searches, neighborhood tours and advice from first look to keys in hand.
Search homes ›Sell
Pricing, professional marketing and negotiation built to reach the right buyers.
Get started ›Explore
Communities, schools and lifestyle fit, from the coast to inland San Diego.
Neighborhood guides ›Finance
Lisette can walk you through loan options and preapproval as a Mortgage Loan Originator with NEXA Mortgage LLC.
Meet Lisette ›TrulySD Atencio Group
We live here, we write about San Diego, and when you're ready to make a move, we can help with that too.

Before real estate, Aaron worked in visual journalism and communications with the Boston Globe, Harvard Business Review and the San Diego Union-Tribune. Today he brings that same eye to listing presentations, market insight and modern marketing for buyers, sellers and investors across San Diego County. He is a Zillow Partner Agent and a Realtor.com Concierge Agent.
Real estate
REALTOR® | CA DRE #02247344
TrulySD Atencio Group | LPT Realty, Inc.
619.573.8763 · aaron@trulysd.com

Lisette's background spans mortgage lending with Navy Federal Credit Union, Wells Fargo and Zillow Home Loans, and earlier, financial advising. She works closely with military families and first-time buyers, with a focus on education, preparation and clear communication.
Real estate
REALTOR® | CA DRE #02441655
TrulySD Atencio Group | LPT Realty, Inc.
Mortgage
Mortgage Loan Originator | NMLS #450733
NEXA Mortgage LLC | Company NMLS #1660690
619.207.1503 · lisette@trulysd.com
Real estate services: TrulySD Atencio Group | LPT Realty, Inc. (CA DRE #02248983). Mortgage services: NEXA Mortgage LLC, which is separate from TrulySD.com, the TrulySD Atencio Group and LPT Realty, Inc. Equal Housing Opportunity. Equal Housing Lender.
Questions
Both. Whether you're buying your first home, moving up, downsizing or selling, we'll build a plan around your goals.
All of San Diego County, from coastal neighborhoods to inland communities.
Absolutely. We'll walk you through each step, from your first search to keys in hand.
Lisette is a Mortgage Loan Originator (NMLS #450733) with NEXA Mortgage LLC (Company NMLS #1660690), a separate company from TrulySD.com and LPT Realty, Inc. If you'd like, she can walk you through your financing options.
No. Consultations are free, a chance to learn about your goals and see if we're the right fit.
Because our heart is in San Diego. The name stands for an honest, transparent experience rooted in local insight.
“I just want to say, thanks again for all your help though the WHOLE process!”
Eric
“They kept us informed and provided the guidance and support we needed every step of the way.”
Leo
“Working with TrulySD was such a positive experience. They gave us peace of mind from start to finish.”
Candace
Get in touch
Send a note and we'll reply personally within one business day.
Real estate
Aaron · 619.573.8763
Lisette · 619.207.1503
Selling? What is Zillow Showcase ›
Mortgage
Lisette Escobar Atencio, Mortgage Loan Originator | NMLS #450733
NEXA Mortgage LLC | Company NMLS #1660690