SD MOVE · TrulySD Move

Making a move in San Diego?

San Diego real estate news, market updates and neighborhood stories, from people who live here too.

Neighborhood guides

Explore San Diego by region.

Market numbers, communities and the newest homes for sale in North County, Central San Diego, East County and South Bay.

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About TrulySD Move

Real estate, told honestly.

TrulySD started with a simple idea: San Diego real estate deserves better storytelling. We bring newsroom experience in visual communications and data journalism, from outlets like the Boston Globe and the San Diego Union-Tribune, to market information people can actually use.

Storytelling

Visual first

Editorial-quality photography and design applied to San Diego homes and neighborhoods.

Reporting

Data, explained plainly

Market numbers from the MLS and public sources, with the source and date included.

Privacy

Transparency first

If you reach out, your information goes only to Aaron and Lisette. No cold calls, no pressure.

Honesty

Truthful reporting and guidance, even when it isn't the easy answer.

Integrity

Doing what's right for you, even when no one is checking.

Resilience

San Diego's market shifts constantly. We stay accurate through every cycle.

Commitment

Building trust that lasts well beyond any single transaction.

“To look out for your best interest and provide honesty and transparency, guiding you through every step of your home journey.”Our mission

How we help

Buying, selling or just exploring.

Free consultations, anywhere in San Diego County.

Buy

Find the right home

Custom searches, neighborhood tours and advice from first look to keys in hand.

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Sell

Sell with a strategy

Pricing, professional marketing and negotiation built to reach the right buyers.

Get started ›

Explore

Know the neighborhood

Communities, schools and lifestyle fit, from the coast to inland San Diego.

Neighborhood guides ›

Finance

Financing, separately

Lisette can walk you through loan options and preapproval as a Mortgage Loan Originator with NEXA Mortgage LLC.

Meet Lisette ›

TrulySD Atencio Group

Meet Aaron & Lisette.

We live here, we write about San Diego, and when you're ready to make a move, we can help with that too.

Aaron Atencio

Aaron Atencio

Before real estate, Aaron worked in visual journalism and communications with the Boston Globe, Harvard Business Review and the San Diego Union-Tribune. Today he brings that same eye to listing presentations, market insight and modern marketing for buyers, sellers and investors across San Diego County. He is a Zillow Partner Agent and a Realtor.com Concierge Agent.

Real estate

REALTOR® | CA DRE #02247344
TrulySD Atencio Group | LPT Realty, Inc.
619.573.8763 · aaron@trulysd.com

Lisette Escobar Atencio

Lisette Escobar Atencio

Lisette's background spans mortgage lending with Navy Federal Credit Union, Wells Fargo and Zillow Home Loans, and earlier, financial advising. She works closely with military families and first-time buyers, with a focus on education, preparation and clear communication.

Real estate

REALTOR® | CA DRE #02441655
TrulySD Atencio Group | LPT Realty, Inc.

Mortgage

Mortgage Loan Originator | NMLS #450733
NEXA Mortgage LLC | Company NMLS #1660690
619.207.1503 · lisette@trulysd.com

Real estate services: TrulySD Atencio Group | LPT Realty, Inc. (CA DRE #02248983). Mortgage services: NEXA Mortgage LLC, which is separate from TrulySD.com, the TrulySD Atencio Group and LPT Realty, Inc. Equal Housing Opportunity. Equal Housing Lender.

Questions

Good to know.

Do you help buyers, sellers or both?

Both. Whether you're buying your first home, moving up, downsizing or selling, we'll build a plan around your goals.

What areas do you cover?

All of San Diego County, from coastal neighborhoods to inland communities.

I'm a first-time buyer. Can you help?

Absolutely. We'll walk you through each step, from your first search to keys in hand.

Can you help with financing?

Lisette is a Mortgage Loan Originator (NMLS #450733) with NEXA Mortgage LLC (Company NMLS #1660690), a separate company from TrulySD.com and LPT Realty, Inc. If you'd like, she can walk you through your financing options.

Do you charge for consultations?

No. Consultations are free, a chance to learn about your goals and see if we're the right fit.

Why “TrulySD”?

Because our heart is in San Diego. The name stands for an honest, transparent experience rooted in local insight.

“I just want to say, thanks again for all your help though the WHOLE process!”

Eric

“They kept us informed and provided the guidance and support we needed every step of the way.”

Leo

“Working with TrulySD was such a positive experience. They gave us peace of mind from start to finish.”

Candace

Get in touch

Talk to Aaron & Lisette About Real Estate.

Send a note and we'll reply personally within one business day.

Real estate

TrulySD Atencio Group

Aaron · 619.573.8763
Lisette · 619.207.1503

Selling? What is Zillow Showcase ›

Mortgage

Lisette Escobar Atencio, Mortgage Loan Originator | NMLS #450733
NEXA Mortgage LLC | Company NMLS #1660690

Talk to Lisette About Financing