San Diego’s PGA Tour stop has a new name. The tournament fans have known for years as the Farmers Insurance Open is now The Sentry, and its first edition at Torrey Pines is Jan. 27–30, 2027. Tickets are on sale now, and prices go up as the tournament gets closer. Here’s what’s changing, what isn’t, and what to know before you buy.
- When
- Wednesday, Jan. 27, through Saturday, Jan. 30, 2027 (Pro-Am Tuesday, Jan. 26)
- Where
- Torrey Pines Golf Course, North and South courses, La Jolla
- Cost
- Grounds tickets start at $50, according to The Sentry’s official website. Youth 15 and under free with a ticketed adult.
- Info
- thesentry.com/tickets
- The Farmers Insurance Open is now The Sentry, after Sentry Insurance took over as title sponsor.
- The tournament now runs Wednesday to Saturday, finishing a day earlier than the old Sunday finish.
- Grounds ticket prices step up on Jan. 6 and again on Jan. 20, so buying early saves money.
- Parking is advance purchase only. There’s no parking for sale on site.
Why the name changed
Farmers Insurance did not renew as title sponsor after the 2026 tournament, and on June 1, 2026, the PGA Tour announced that Sentry Insurance would take over. Sentry had been the title sponsor of the Tour’s season opener at Kapalua on Maui since 2018. That Hawaii event wasn’t held in 2026, and Sentry moved its sponsorship to San Diego.
Plenty stays the same. The Century Club of San Diego, the nonprofit that has run the tournament for decades, is still the host. The event will be played on both the North and South courses at Torrey Pines, the city-owned course that has hosted the Tour every year since 1968. The 2027 edition is the 60th at Torrey Pines, and the tournament itself dates to 1952, when it started as the San Diego Open.
The defending champion is Justin Rose, who won at Torrey Pines in 2026 at 23 under par, according to the PGA Tour.
A Saturday finish
The Sentry runs Wednesday through Saturday instead of the traditional Thursday-to-Sunday schedule. ESPN reported that the Saturday finish avoids going head-to-head with the NFL’s conference championship games. For locals, it means championship day lands on a Saturday, and your Sunday is free.
Ticket prices for The Sentry at Torrey Pines
According to The Sentry’s official ticket website, thesentry.com, listed prices as of Nov. 2 are:
- Grounds: Starting at $50 when bought through Jan. 5, $60 from Jan. 6 to 19, and $70 from Jan. 20 on. Daily grounds prices run from $50 for Wednesday to $80 for Saturday.
- Seniors 60+ and military: $45 grounds tickets for Wednesday and Thursday. Military tickets are verified through GOVX, with a limit of four.
- Youth 15 and under: Free grounds admission with a ticketed adult, one youth per adult.
- ULTRA Zone: Starting at $150, $165 or $180 depending on when you buy, or $600 for a weekly pass.
- Pechanga Club: Starting at $350, $370 or $395 depending on when you buy, or $1,575 for a weekly pass.
The site also sells hospitality packages, from cabanas on 15 to skyboxes on 16 and suites on 17 and 18, plus VIP experiences including the Pro-Am.
Getting there and parking
Parking at Torrey Pines is tight, and tournament parking is sold in advance only, with no sales on site. The tournament lists options including the Del Mar Fairgrounds, the Sanford Consortium, Scripps lots A and B, and Hilton valet. Organizers recommend rideshare: the drop-off and pickup area and the Ridesharing Lounge are at the Gliderport entrance. If you ride, there’s a bike valet.
Want to volunteer?
The Century Club relies on volunteers from the Tuesday Pro-Am through championship Saturday. Registration for 2027 hasn’t opened yet. To get notified, email volunteer@centuryclubsd.org. The tournament’s mission is to benefit San Diego and its youth, and its Champions for Youth program funds local youth-serving organizations.
Common questions
Is the Farmers Insurance Open still happening?
Yes, under a new name. The Torrey Pines PGA Tour event is now The Sentry, with Sentry Insurance as title sponsor. It’s still hosted by the Century Club of San Diego.
When is The Sentry at Torrey Pines in 2027?
Wednesday, Jan. 27, through Saturday, Jan. 30, 2027, with the Pro-Am on Tuesday, Jan. 26.
How much are tickets to The Sentry?
According to The Sentry’s official website, grounds tickets start at $50 when bought through Jan. 5. Seniors 60+ and military pay $45 on Wednesday and Thursday, and kids 15 and under get in free with a ticketed adult.
Where do you park for The Sentry?
Parking is sold in advance only. Options include the Del Mar Fairgrounds, Sanford Consortium, Scripps lots and Hilton valet, and organizers recommend rideshare to the Gliderport entrance.
Spending a day out in La Jolla? While you’re up the coast, see our guide to tide pool season in San Diego.
Top photo: Torrey Pines Golf Course, by Robert Ruggiero on Unsplash.
